Company History

ECONO-HEAT has well adopted the High Volume, Low Margin philosophy as part of its core business strategies. ECONO-HEAT’s state-of-the-art semi-automated factory has dramatically increased our production capacity.

Since 2007, ECONO-HEAT has successfully introduced the Principles and Practices of Lean Manufacturing, systems aimed at optimising productivity and eliminating waste, ensuring that ECONO-HEAT products are consistently produced at high quality levels and meet the growing international demand for its products.

  • 1990

    Father and son, Rod and Russell Davis, invented the first original Wall Panel Heater and started ECONO-HEAT in Cape Town, South Africa.

  • 1997

    The ECONO-HEAT Wall Panel Heater won the Most Innovative Product Award for the Design For Living Exhibition – Cape Town’s premier consumer lifestyle exhibition. The product started selling through some of South Africa’s best-known stores.

  • 2003

    Production began with an initial capacity of 50 units per day. Over fourteen years the Davis family built ECONO-HEAT in South Africa into an exciting business with a well-recognised and trusted brand. The business moved to three factories over this period.

  • 2004

    The business changed hands with Pieter Bräsler as its new CEO. With a greater marketing drive and a focus on extending the company’s product into international markets, the company experienced substantial growth. The new ECONO-HEAT full-colour packaging box won the flexographic Box of the Year award in 2005.

  • 2010

    ECONO-HEAT state-of-art-factory was semi-mechanised and well equipped to produce enough quantities to meet and satisfy the customer demands. To further expand its production capacity, ECONO-HEAT moved to a new factory in Wetton, Cape Town.

    ECONO-HEAT was adjudged as a finalist by PricewaterhouseCoopers in the 2010 Exporter of the Year Award organised by the Chamber of Commerce and Industry.

  • 2011

    ECONO-HEAT won the 2011 Exporter of the Year Trophy organised by ABSA and the Cape Chamber of Commerce, Western Cape and adjudicated by PricewaterhouseCoopers. In addition, the company also won the Trophy for Excellence in Innovation and Creativity.

    This achievement recognised ECONO-HEAT as a leading exporter, which reinforced ECONO-HEAT’s corporate credo: Out Front – And Moving Ahead.

    The company established its own international offices to sell directly to retailers in 12 of its 38 export markets. In addition, ECONO-HEAT moved to its new head office and factory premises in July 2011.

  • 2012

    In September, ECONO-HEAT won 1st place at the IDC Business Awards 2012, in all three categories for Innovation, Job Creation and Sustainability. The win was the triple hat trick of the night and was followed by cheers of encouragement from the audience. It proved to ECONO-HEAT that’s its core strategies are steering the company in the right direction for even further success.

  • Today

    ECONO-HEAT has well adopted the High Volume, Low Margin philosophy as part of its core business strategies. ECONO-HEAT’s state-of-the-art semi-automated factory has dramatically increased our production capacity.
    Since 2007, ECONO-HEAT has successfully introduced the Principles and Practices of Lean Manufacturing, systems aimed at optimising productivity and eliminating waste, ensuring that ECONO-HEAT products are consistently produced at high quality levels and meet the growing international demand for its products.

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